Public issue of 28,05,000 equity shares of face value of (₹) 10/- each fully paid up of Brand Concepts Limited ("BCL" or the "company" or the "issuer") for cash at a price of (₹) 45/- per equity share (the "issue price") (including a share premium of (₹) 35/- per equity share aggregating (₹) 12.62 crores (the "issue") by the company, of which 1,47,000 equity shares of (₹) 10/- each fully paid up will be reserved for subscription by market maker to the issue ("market maker reservation portion"). The issue less the market maker reservation portion i.e. Issue of 26,58,000 equity shares of (₹) 10/- each fully paid up is hereinafter referred to as the "net issue". The issue and the net issue will constitute 26.51% and 25.12% respectively of the post issue paid up equity share capital of the company. The face value of the equity shares is (₹) 10/- each. The Issue price is (₹) 45/- per equity share. The Issue price is 4.50 times the face value.

Minimum Application for shares in Nos : 3000     Further Multiples of : 3000